The Story of Artisans Rose
Once upon a time, in the heart of the great financial capital of India, Bombay-Mumbai, lived a young girl who dreamt of artistic living spaces; the dreams rescinded as reality rode in, in the form of a Hotel Management course and eventually, a career in hospitality in Mumbai with manic work hours and travelling time. The dream remained a castle in the air.
The universe, however, was listening.
This young lady, now a mother of two, had moved to Jodhpur with her husband who worked in an iconic luxury hotel. Prior to setting up her home, she spent a lot of time in the hotel, and was awed by the artefacts and décor – especially the vintage and reclaimed furniture – that was so beautifully, artistically and appealingly showcased. The not-so-ancient urge and love for interiors was rekindled and Roma Butalia Suri set out on a mission to discover the talented artisans who had crafted such beautiful and eclectic pieces. Jodhpur, she realized, wasn’t just a destination for palaces, forts and food!
Roma soon discovered that the city was home to artisans highly skilled in creating a wide variety of handmade decor and furniture products at reasonable prices and top-notch quality, the kind that was not even available in a cosmopolitan city like Mumbai. This gap had to be bridged. The discerning buyer must have access to this treasure trove of superior quality, elegantly-designed, fabulously-finished furniture and décor pieces.
And Artisans Rose was born. The name is a tribute to the mesmerizingly-talented artisans who literally ‘rose’ to the occasion, and what is more befitting than the eternal flower – ‘rose’ to convey respect and love?
Work, however was far from rose-tinted. Motivating artisans to work on samples, vis a vis bulk orders that they received from large export houses, and deliver on time, with impeccable quality, called for tapping into additional resources in terms of money, time, energy, patience and talk.
A slow and steady start with orders from family, friends and acquaintances soon flourished into an online presence in 2015, with gratified customers, ordering more and even asking for customized pieces, especially furniture. This led to the bespoke section, and commercial orders commenced and kept Artisans Rose beautifully busy, as the brand was now a triad of home décor, readymade furniture and customized furniture.
Since its start in 2015, the brand has come a long way in establishing a near-perfect experience for customers, from design to delivery of the products across the country. Our artisans are happy with the increase in orders, trust our judgement and are pro-active in experimenting with new styles. Our packaging and shipping have also been improved and streamlined. Happy B-C customers readily refer Artisans Rose to their friends, as do the B-B clients. This privilege and affection fortifies Artisans Rose with the courage and motivation to go beyond India’s shores and deliver to connoisseurs across the globe. Fingers crossed!
Then came a series of opportunities that made Artisans Rose venture into B2B space. Today, Artisans Rose goes above and beyond sourcing and curating collections. The team designs and manufactures customized, semi-industrial, ethnic as well as contemporary furniture for restaurants and cafes across India, alongside innovative decor products. Artisans Rose has several completed and ongoing commercial and home design projects in Jodhpur, Bengaluru, Goa, Chennai, Pondicherry, Mumbai, New Delhi, Varanasi and Gurgaon among others.
Artisans Rose is now a well-regarded and popular brand in woodwork and metalcraft, especially in contemporary, vintage, and distressed décor and furniture pieces.
Apart from being showcased on our website artisansrose.com, our products are much sought after and available on aggregators such as Pepperfry, Urban Ladder, Jaypore, Tata Cliq, Pernia’s pop up store, Amazon, Etsy and World art community to name a few.
Please visit our website, artisansrose.com for more on what we do.
If you like what you see and want us to design and manufacture distinctive décor art and furniture to enhance the experience at your home/establishment, do write to us at [email protected] You can also call +91-90727 87773, Monday to Friday, 10 am – 7 pm.
We spearhead interior design and architecture projects along with our esteemed partners and elevate and enhance spaces (home and commercial) to our clients’ complete satisfaction.